SAO PAULO, BRAZIL - NOVEMBER 10:  Sao Paulo, Brazil   November 10, 2016: Retiring Brazilian Formula One driver Felipe Massa of Brazil and Williams was emotional today when Williams Martini Racing s title sponsor dedicated its iconic logo to the driver, replacing MARTINI with MASSA on the car that he will race this weekend in front of a home crowd - for the final time - at the Brazilian Grand Prix. The livery change is the first of its kind for a Formula One sponsor, with MARTINI also replacing its rear wing branding to say  Obrigado  - which means  thank you  in Portuguese at Autodromo de Interlagos on November 10, 2016 in Sao Paulo, Brazil.  (Photo by Mark Thompson/Getty Images for Martini)