NBA, 'signature shoes', ovvero le scarpe come status symbol: ecco chi le ha

Forse il business miliardario attorno alle scarpe da basket indossate dalle superstar NBA si deve ascrivere all'esplosione di Michael Jordan e delle sue "Air Jordan" (ma Kareem Abdul-Jabbar e Walt Frazier già avevano mosso i primi passi in questo senso). Oggi avere la propria linea di scarpe è uno dei grandi simboli di status che separa le superstar dai grandi giocatori. Anche se ci sono eccezioni davvero curiose...

PAOLO BANCHERO ENTRA A FAR PARTE DEL TEAM "JORDAN BRAND"

1/51 ©Getty

DUE PAROLE MAGICHE: SIGNATURE SHOES | La prima scelta all'ultimo Draft Paolo Banchero ha appena fatto notizia per essere entrato nella scuderia di Jordan Brand, come nuovo testimonial, prima ancora di giocare i suoi primi minuti in NBA. Sicuramente un gran colpo per la giovane stella dei Magic ma quello che davvero separa le superstar dai buoni giocatori - a livello di endorsement - è il privilegio di avere la propria linea di scarpe. Ecco chi può vantare questo status symbol a cui i giocatori tengono moltissimo

2/51 ©Getty

LAMELO BALL, CHARLOTTE HORNETS

3/51 ©Getty

LAMELO BALL | PUMA (MB)

MIAMI, FLORIDA - MAY 19: Jimmy Butler #22 of the Miami Heat looks on during the third quarter against the Boston Celtics in Game Two of the 2022 NBA Playoffs Eastern Conference Finals at FTX Arena on May 19, 2022 in Miami, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Michael Reaves/Getty Images)

4/51 ©Getty

JIMMY BUTLER, MIAMI HEAT

5/51 ©Getty

JIMMY BUTLER | LINING (JB)

6/51 ©Getty

CHRIS PAUL, PHOENIX SUNS

7/51 ©Getty

CHRIS PAUL | JORDAN BRAND (CP3)

SAN FRANCISCO, CALIFORNIA - APRIL 16: Stephen Curry #30 of the Golden State Warriors reacts after he made a three-point basket against the Denver Nuggets at the end of the first half during Game One of the Western Conference First Round NBA Playoffs at Chase Center on April 16, 2022 in San Francisco, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ezra Shaw/Getty Images)

8/51 ©Getty

STEPH CURRY, GOLDEN STATE WARRIORS

9/51 ©Getty

STEPH CURRY | UNDER ARMOUR (CURRY BRAND)

PHILADELPHIA, PA - MARCH 10: Kevin Durant #7 of the Brooklyn Nets celebrates during the game against the Philadelphia 76ers on March 10, 2022 at the Wells Fargo Center in Philadelphia, Pennsylvania NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2022 NBAE (Photo by Nathaniel S. Butler/NBAE via Getty Images)

10/51 ©Getty

KEVIN DURANT, BROOKLYN NETS

11/51 ©Getty

KEVIN DURANT | NIKE (KD)

TORONTO, ON - APRIL 20: Joel Embiid #21 of the Philadelphia 76ers holds his thumb in the second half of Game Three of the Eastern Conference First Round against the Toronto Raptors at Scotiabank Arena on April 20, 2022 in Toronto, Canada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Cole Burston/Getty Images)

12/51 ©Getty

JOEL EMBIID, PHILADELPHIA 76ERS

13/51 ©Getty

JOEL EMBIID | UNDER ARMOUR (EMBIID ONE)

14/51 ©Getty

LANGSTON GALLOWAY

15/51 ©Getty

LANGSTON GALLOWAY | ETHICS LG

LOS ANGELES, CA - NOVEMBER 28: Paul George #13 of the LA Clippers looks on during the game against the Golden State Warriors on November 28, 2021 at STAPLES Center in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2021 NBAE (Photo by Adam Pantozzi/NBAE via Getty Images)

16/51 ©Getty

PAUL GEORGE, L.A. CLIPPERS

17/51 ©Getty

PAUL GEORGE | NIKE (PG)

PHILADELPHIA, PA - MARCH 29: Giannis Antetokounmpo #34 of the Milwaukee Bucks looks on during the game against the Philadelphia 76ers on March 29, 2022 at the Wells Fargo Center in Philadelphia, Pennsylvania NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2022 NBAE (Photo by David Dow/NBAE via Getty Images)

18/51 ©Getty

GIANNIS ANTETOKOUNMPO, MILWAUKEE BUCKS

19/51 ©Getty

GIANNIS ANTETOKOUNMPO | NIKE (FREAK)

20/51 ©Getty

AARON GORDON, DENVER NUGGETS

21/51 ©Getty

AARON GORDON | 361 (AG)

22/51 ©Getty

JAMES HARDEN, PHILADELPHIA 76ERS

23/51 ©Getty

JAMES HARDEN | ADIDAS (HARDEN VOLUME)

24/51 ©Getty

GORDON HAYWARD, CHARLOTTE HORNETS

25/51 ©Getty

GORDON HAYWARD | ANTA (GH)

INDIANAPOLIS, INDIANA - JANUARY 05: Kyrie Irving #11of the Brooklyn Nets dribbles the ball during the game against the Indiana Pacers at Gainbridge Fieldhouse on January 05, 2022 in Indianapolis, Indiana. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Andy Lyons/Getty Images)

26/51 ©Getty

KYRIE IRVING, BROOKLYN NETS

27/51 ©Getty

KYRIE IRVING | NIKE (KYRIE)

28/51 ©Getty

D'ANGELO RUSSELL, MINNESOTA TIMBERWOLVES

29/51 ©Getty

D'ANGELO RUSSELL | LI-NING (DLOADING)

NEW ORLEANS, LOUISIANA - MARCH 27: LeBron James #6 of the Los Angeles Lakers reacts to a call during the fourth quarter of an NBA game against the New Orleans Pelicans at Smoothie King Center on March 27, 2022 in New Orleans, Louisiana. New Orleans Pelicans won the game 116 - 108. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Sean Gardner/Getty Images)

30/51 ©Getty

LEBRON JAMES, LOS ANGELES LAKERS

31/51 ©Getty

LEBRON JAMES | NIKE (LEBRON)

32/51 ©Getty

KAWHI LEONARD, L.A. CLIPPERS

33/51 ©Getty

KAWHI LEONARD | NEW BALANCE (KAWHI)

PORTLAND, OR - JUNE 3: Damian Lillard #0 of the Portland Trail Blazers looks on during Round 1, Game 6 of the 2021 NBA Playoffs on June 3, 2021 at the Moda Center Arena in Portland, Oregon. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2021 NBAE (Photo by Sam Forencich/NBAE via Getty Images)

34/51 ©Getty

DAMIAN LILLARD, PORTLAND TRAIL BLAZERS

35/51 ©Getty

DAMIAN LILLARD | ADIDAS (DAME)

36/51 ©Getty

DONOVAN MITCHELL, UTAH JAZZ

37/51 ©Getty

DONOVAN MITCHELL | ADIDAS (D.O.N.)

38/51 ©Getty

DERRICK ROSE, NEW YORK KNICKS

39/51 ©Getty

DERRICK ROSE | ADIDAS (DROSE)

NEW ORLEANS, LA - MARCH 26: CJ McCollum #3 of the New Orleans Pelicans dribbles the ball during the game against the San Antonio Spurs on March 26, 2022 at the Smoothie King Center in New Orleans, Louisiana. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2022 NBAE (Photo by Layne Murdoch Jr./NBAE via Getty Images)

40/51 ©Getty

CJ McCOLLUM, NEW ORLEANS PELICANS

41/51 ©Getty

CJ McCOLLUM | LI-NING (CJ)

MILWAUKEE, WI - MAY 7: Jayson Tatum #0 of the Boston Celtics looks on during the game against the Milwaukee Bucks during Game 3 of the 2022 NBA Playoffs Eastern Conference Semifinals on May 7, 2022 at the Fiserv Forum Center in Milwaukee, Wisconsin. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2022 NBAE (Photo by Nathaniel S. Butler/NBAE via Getty Images).

42/51 ©Getty

JAYSON TATUM, BOSTON CELTICS

43/51 ©Getty

JAYSON TATUM | JORDAN BRAND

SAN FRANCISCO, CALIFORNIA - FEBRUARY 12: Klay Thompson #11 of the Golden State Warriors reacts after making a basket against the Los Angeles Lakers in the second half at Chase Center on February 12, 2022 in San Francisco, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Lachlan Cunningham/Getty Images)

44/51 ©Getty

KLAY THOMPSON, GOLDEN STATE WARRIORS

45/51 ©Getty

KLAY THOMPSON | ANTA (KT)

46/51 ©Getty

RUSSELL WESTBROOK, LOS ANGELES LAKERS

47/51 ©Getty

RUSSELL WESTBROOK | JORDAN BRAND (WHY NOT)

ATLANTA, GEORGIA - APRIL 06: Trae Young #11 of the Atlanta Hawks shoots a three-point basket against Kristaps Porzingis #6 of the Washington Wizards during the second half at State Farm Arena on April 06, 2022 in Atlanta, Georgia. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Kevin C. Cox/Getty Images)

48/51 ©Getty

TRAE YOUNG, ATLANTA HAWKS

49/51 ©Getty

TRAE YOUNG | ADIDAS (TRAE YOUNG)

50/51 ©Getty

ZION WILLIAMSON, NEW ORLEANS PELICANS

51/51 ©Getty

ZION WILLIAMSON | JORDAN BRAND (ZION)

NBA, "signature shoes", ovvero le scarpe come status symbol: ecco chi le ha

ALTRE FOTOGALLERY

Lillard a Milwaukee: le reazioni dei giocatori NBA

La classifica dei migliori Big Three della storia

Ayton ai Blazers, Nurkic ai Suns: tutti i dettagli

Gay e McGruder a Golden State per il training camp

Shaq 4° tra gli Heat: concorda anche su quello

Video in evidenza

NBA: Ultime Notizie

Mamoli: Bucks, più attacco che difesa con Lillard

Ayton: da prima scelta a indesiderato numero 1

Lillard: cos'è andato storto tra Miami e Portland